Brand assets
Launchpad logos, colors and type, ready to use.
Writing about Launchpad, sponsoring a cohort, or hosting an event? Download the official files here, and use the guidelines below so the brand looks right wherever it shows up.
Logos
Pick the version for the setting.
Use the full Launchpad Tech Ventures logo when you introduce us. Use the white versions on dark backgrounds and photos. Files are transparent PNGs or SVGs; open one and save it.
Using the logo
Give it room. Keep it as is.
Do
Keep the pixel mark orange. Use the files on this page at their original proportions. Leave clear space around the logo, at least the height of the wordmark's letters, and keep text, photos and shapes out of it. Use the white logo on dark backgrounds.
Avoid
Stretching, rotating or rebuilding the logo. Retyping the wordmark in another font. New colors or effects: no gradients, shadows or outlines, and no teal or recolored mark. Placing the logo on busy photos where it can't be read.
Using our logo to show a real relationship, like a cohort you sponsor or an event you host with us, is welcome. Please don't use it in a way that suggests Launchpad endorses a product, service or investment.
Color
Orange starts the story. Teal and neutrals keep it grounded.
Save orange for highlights and calls to action. Set longer text in dark brown or near-black, not orange or teal.
Launchpad Orange
#FF7A3D · RGB 255, 122, 61
Teal
#72A6AD · RGB 114, 166, 173
Brown
#52413D · RGB 82, 65, 61
Sand
#C7AB91 · RGB 199, 171, 145
Slate
#6B7A85 · RGB 107, 122, 133
White
#FFFFFF · RGB 255, 255, 255
Near-black
#282420 · RGB 40, 36, 32. For dark backgrounds.
Ivory (web)
#F7F4F2 · RGB 247, 244, 242. Light section and card backgrounds.
Muted on dark (web)
#D7CAC1 · RGB 215, 202, 193. Secondary text on near-black, such as the nav and footer.
Raised dark (web)
#332E29 · RGB 51, 46, 41. Cards and panels on dark backgrounds.
Type
Two free typefaces.
Primary
Montserrat
Headlines, navigation, labels and body text. Bold for headings, Regular for reading.
Get Montserrat from Google FontsAccent
Lora
Use sparingly, for quotes and longer editorial pieces. Keep headings in Montserrat.
Get Lora from Google FontsNames
How to write our names.
Use the full name the first time, then the short one.
Launchpad Tech Ventures
The company. "Launchpad" after the first mention. One word, capital L.
Assembly, the Launchpad Incubator
The 12-week program for founders testing an idea. "Assembly" after the first mention. Online, it's "Assembly Online."
Ignite, the Launchpad Accelerator
The program for founders who are launching. "Ignite" after the first mention.
Launchpad Tech Village
Launchpad's Greenville headquarters and home base for Assembly and Ignite founders. "The Tech Village" after the first mention.
Need something you don't see here?
For another file format, photos for a story, or a press question, get in touch and we'll reply within one business day.